I know I’m not the only one who gets super motivated to do great things when a New Year starts. A new start gets me so energized and brings forth so many new goals. If you’re looking to either start a new blog or improve your existing blog, now is the perfect time to do so! Keep reading for my most important tips to improve your blog in 2016.
One of my blog goals for 2016 is to make more money (straight up). To do this, I need to start negotiating, collecting payments and staying more organized after the fact so that I can claim the money and pay taxes. To do this, I’m going to start sending invoices when I need payment from my collaborators. If you’d like me to do a blog post on this alone, I’d be glad to share what my invoice looks like (comment below if you’d be interested!). The basics include: contact info, a project description and an itemized list for all initiatives which require payment. Keep these invoices filed away somewhere safe and pull them out when a) you don’t get paid, or b) to file your taxes.
Coming from an agency “expert” who works with big brands and influencers on influencer campaigns, signing an agreement of responsibilities is extremely helpful (and required) for clearly outlining expectations, payments and schedules and also to make sure both parties uphold their end of the deal. I love when brands I work with send me contracts, so why shouldn’t I send them for each collaboration I do? We’ve probably all worked with a brand where the requirements were fuzzy or they (or you!) dropped the ball and someone ended up unhappy. Contracts solve this. (Want to see mine? Let me know in the comments and I’ll write up a post about it!)
[Tweet “Send invoices and contracts. Just 2 out of 5 of the best ways to improve your blog in ’16.”]
Update Your Media Kit
While not all brands require you send them a media kit, I sometimes do get requests for them. They are especially helpful when you are reaching out to and initiating a conversation with a brand for the first time. Make sure you refresh the layout and the design at the beginning of the year and make sure you are setting a schedule monthly to update your numbers.
Refresh Your Social Media Accounts
This is something I struggle with regularly, and need to make sure I’m better about it in the new year. Sometimes you can get away with never changing your profiles on social media accounts, however, I like when they’re updated regularly. This year, I want to strive to update my social media account biographies, profile pictures and any other clean up items that can be done. Ultimately, it’s ideal to update your profile pictures no more than 4 times per year, so that people recognize your posts in their feeds. I think it’s a great idea to update your profile pictures when each season changes, and always have the same pictures across platforms.
This year I will work on planning ahead: planning time to take photos, gathering all the supplies much before so they’re ready to go, and just doing it! It’s always best to write your posts out ahead of time, and I’ve found if you start writing them 3 days ahead, you have a lot more time to plan for another post in case something goes wrong. I tend to have so many ideas and get so excited about them, but then get so distracted or busy with other things on the weekends (my blog time) that they never get done. Making sure you are fully prepared for your posts or writing bits of them here and there days before they go live will always be helpful.
Want more help? Read all of my blogging tips here!
What tips do you have to share? Leave them below in the comments!